The Client

 

 Bruxelles Formation is the public organisation responsible for the jobseekers training of Francophones in the Brussels-Capital Region.

 

The demande


Brussels Formation wanted to carry out an advertising campaign to encourage jobseekers to train.

Our answer

 

A campaign comparing sports training (corresponding to training) and its result on work, a job (the finish line).

 

The result

 

Brussels Formation has managed through its video to convey a strong message, a framed training leading to employment.