The Client

Bruxelles Formation is the public organisation responsible for the jobseekers training of Francophones in the Brussels-Capital Region.

The demande

Brussels Formation wanted to carry out an advertising campaign to encourage jobseekers to train.

Our answer

A campaign comparing sports training (corresponding to training) and its result on work, a job (the finish line).

The result

Brussels Formation has managed through its video to convey a strong message, a framed training leading to employment.

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