People do not consume products or services in the same way they did in the past. One must to take into consideration the brand or company image, should they want to create brand loyalty. You need to move From Transactional to Meaningful Customer Relationships.
I have read many articles about the Generation Y. Only to refer to a few of them; we are perceived as lazy, impatient, social media addicts, dreamers without any notion between reality and enjoyment. What about if we were simply misunderstood by society?